The PGA TOUR’s best are kicking off the new year in Hawaii, with the majority of players once again putting their trust in Titleist from tee to green.
Titleist is the overwhelming #1 golf ball and most played driver, fairway, hybrid, utility iron, iron, wedge and putter this week at the Sentry Tournament of Champions – topping every major equipment count at the TOUR’s 2023 opener.
It marked the second time this 2022-2023 season – and 29th time since the start of the 2019 calendar year – that Titleist has swept the counts at a PGA TOUR event. Over the 2021-2022 PGA TOUR season, Titleist recorded four sweeps (the CJ Cup, Sony Open, Rocket Mortgage Classic, and TOUR Championship) and to this day remains the only brand to ever accomplish this feat.
This week in Maui:
- The #1 ball in golf is the #1 ball at the Sentry Tournament of Champions, with 28 (72%) players teeing up a Titleist Pro V1, Pro V1x or Pro V1 Left Dot golf ball, more than five times the nearest competitor (5). Seven players are teeing up a NEW Pro V1 or Pro V1x this week, including Will Zalatoris, Sungjae Im and Viktor Hovland, who have all put NEW Pro V1x in play for the first time at Kapalua.
- Titleist drivers are the field’s favorite with 17 in play (44%). There were 12 NEW TSR drivers in play, No. 1 among driver models (TSR3) and more than the nearest competitor’s total driver count (9).
- There are more Titleist fairway metals (20/33%), hybrids (6/55%) and utility irons (8/62%) in players’ bags at Kapalua than any other brand.
- Fourteen players (36%) are playing Titleist irons, double the nearest competitor (7).
- Vokey Design wedges are making up 60 percent of all gap, sand and lob wedges in play with 67, more than all other brands combined (44).
- On the greens, 15 players (38%) are gaming a Scotty Cameron putter, compared to nine for the nearest competitor.
Complete trust of Titleist from tee to green continues to be a theme across every level of competitive golf:
Titleist was the #1 golf ball and most played equipment brand across every major category at many of last year’s biggest amateur championships, including the U.S. Amateur, The Amateur Championship (R&A), Australian Amateur, Lytham Trophy, European Amateur, U.S. Junior Amateur and the six NCAA Men’s Regional Championships.
Titleist also swept the combined counts across last summer’s Elite Amateur Series, comprising seven of the amateur game’s most prestigious titles: Sunnehanna Amateur, Northeast Amateur, North & South Amateur, Tran-Miss Amateur, Southern Amateur, Pacific Coast Amateur and Western Amateur.