The story of the script

The Titleist name and script originated when the first Titleist-branded golf balls were being produced in 1935. Executives were looking for a word that was synonymous with excellence; a name that identified a champion. The name 'Titleist' was unanimously chosen as the name of the golf ball and brand. With the name decided, the company needed to develop a logo.

An executive suggested the handwriting of office secretary Helen Robinson who was considered to have beautiful penmanship. Helen was given a sheet of paper and asked to write the word ‘Titleist.’ The way she wrote the word on the page that day is exactly how one of the world’s most recognised marks continues to appear today, gracing every piece of Titleist equipment throughout the world.

Taken from the Titleist website

Love stories like this... similar to the swoosh logo story, so simple, yet so lasting!!

Love stories like this... similar to the swoosh logo story, so simple, yet so lasting!!

Never knew that Thanks you

Great story. After all these years, I never knew.

I have to say that I adore the Titleist logo and the think its fits the brand brilliantly.
Just the name, clear, plain and simple.
No "Focus Group", no "Marketing Think Tank", no neon, no computer graphic, no costly unnecessary Rebranding.

However, it seems to be beyond the comprehension of some folk as there is an e-bay category "FITLEIST"
which consists of Titleist items for sale from people mis-read the name!
Unbelievable.
JT