The secret has been out and AVX is the hot ball right now, retail. Something that most should at least try. The remarkable distance they advertise is understated. I hit a high ball off the tee with my Prov1 and that trend remains with the AVX but with more distance. Irons longer. Someone I work with, who is a scratch golfer, spins his ball a lot and likes the ball for the less spin. Finds he can keep on greens he could not in the past. Said he was amazed at the distance. The three premium balls give golfers nice choices now, way to go Titleist.

Now, that's a cover I like to see!! I was graciously given 2 AVX 2 try by the Titleist Fitter Derek at my Titleist Thursday event. I have since bought a dozen as its just a great ball to play!