Earning the Titleist script.
Before any product is stamped with the Titleist script and put into play, it must prove itself to be the best.
This has been the case since the first Titleist ball was introduced in 1935. That same year, our team also developed the first mechanical golfer to provide true tests of new product designs.
This machine pioneered a tradition of testing that is at the core of the Titleist brand.
A new Titleist golf ball is only introduced when it satisfies real performance needs. The product testing and validation process guarantees a product worthy of the Titleist name.
The extensive machine and player tests that comprise the final steps of product development phase ensure the new product meets exacting performance specifications and quality standards.
"Before any product is stamped with the Titleist script and put into play, it must prove itself to be the best."
It’s a fairly straightforward question but as you can imagine, when your focus is designing and developing the #1 ball in golf there are countless paths and roads that the journey to finding the answer will take.
It’s a long process that involves a lot of people and best-in-class technology but most importantly, it begins and ends with the golfer.
At Titleist, our main objective is to help golfers play their best. We test and validate the performance of our golf balls with golfers of all skill levels, from Tour players to recreational golfers.
Player feedback is crucial to the development process, and ensures our products deliver the on-course performance players need to shoot their lowest scores.
See how feedback from the world’s best players helps Titleist continually improve the #1 ball in golf.